Company News, Marketing News

Sephora Cuts Ties with Addison Rae and Hyram Yarbro

Customers just didn't connect with the social media influencers, say observers.

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By: TOM BRANNA

Editor

Beauty retailer Sephora has reportedly cut ties with the beauty products of popular social media influencers Addison Rae and Hyram Yarbro. According to Business Insider, Sephora will be pulling Addison Rae's Item Beauty and Hyram Yarbro's Selfless by Hyram from its shelves. Item products are still available to purchase on the beauty giant's site, while products from Selfless are nowhere to be found. About Addison Rae and Item Beauty TikTok star and actress Addison Ra...

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